SEO - Is Content Really King

Yes, the content in website plays a crucial role in Search Engine Optimization.

Let me start with one simple example, MICO is one of the trusted and leading brand in vehicle accessory manufacturer in India, and it’s known for its quality in spark plug and pumps in the Indian market. When I type in the Spark plug in Google search, I expect that MICO must top the list; instead I am surprised to see that other sites including its competitors are at the top.

The reason might be obvious; MICO website might doesn’t have keyword centric content.

Often general experience with the search engine is that the website that is having more texts than the images will be in the top of list, but general user will not be so interested in reading long paragraphs rather looking at images. This brings out fact that the text content in a website must be prepared such that it will bring out the features, benefits, USP and technology used for your product.

Typical SEO content writer need to have dual kind of personality. He needs to understand the client’s products, its technology on one hand and he must also look to the product from the customer perspective on the other hand, so that he can think of what are the keyword used by potential customer to search for this kind of product.

You might be happy if your regular customer knows your company’s website, a well structured content helps to visit potential customers to your company website, who often find for product in search engine.

Take a small test, next time when you want to open your website, try to open it through Google search by using some keyword which are relevant to your products, then see its listing in the result.